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Icon-TwitB Icon-Fb link link link link link Icon-Pinterst link fi-woodhead NewPhotosFi1 fi-mum-painting fi-sketching fi-woodhead-author fi-signed-books This is Fi, our design guru

Before Fi & Becs began:


Fi graduated from Northumbria University in 2001 with a degree in Design for Industry. Her career in product design started with designing luggage and leather goods for Pierre Cardin and for retailer made-to-order brands including TK Maxx and House of Fraser.


Fi moved to West Yorkshire in 2003 and took a position as Accessories Designer and Developer for nursery brand Mamas & Papas. She joined Weybury Hildreth Ltd in 2005 as their Design Manager responsible for the complete product design cycle from concept to retail packaging. Fi started working as a freelance designer in 2012.


Fi the design lady:


Some of the brands that Fi has worked for include: Samsonite Nursery, Mothercare, Gelert, Koo-di, Purflo and Knuma.


Fi is the design guru within Fi & Becs. From product design and branding to beautiful bespoke websites and graphic design - Fi is creative, quick, inventive and she can essentially read clients' minds. Fi has also written a series of children's books!

About Fi Woodhead (our designer).

Nice words about Fi:

"I cannot recommend Fi & Becs highly enough.


They have captured exactly what my business is about and it has been really minimal effort from me, leaving me loads of time to create! Fi captured what I wanted in the first design for my logo and I was instantly delighted with it!"

"I am so proud of what Fi & Becs have created for us.


Brand name, designs, words - they did it all and it was back to us within days of our first meeting - and it was spot on. It wasn't just about designs though. Fi's common sense, attention to detail, creative thinking and can-do attitude make her one of the best people I have ever worked with."

Barbara Harbinson, Chief Executive of

Halifax Opportunites Trust

Zoe James, Owner of Hello

Half Penny

see the work see the work

Freelance Designer

Children's Author & Illustrator

Mum | Tea Drinker

Netball Captain