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Here's the client:


Lake District Hotels are a collection of seven award winning hotels in the Lake District. Owned and run by the Graves family, the hotels are situated in the most beautiful parts of the Lakes. From 4 star luxury hotels to traditional coaching inns - their hotels are recognised for their warm welcome, unrivalled personal attention and excellent service.

Fi & Becs Client: Lake District Hotels.

Inn on the Square website content.

Enter Fi & Becs:


Dani the Marketing Director from Lake District Hotels got in touch with us as they were about to launch a brand new hotel in Keswick - the Inn on the Square. The hotel had a slightly different proposition to their other hotels so Dani was looking for a distinctive, unique tone of voice to capture the Inn on the Square's urban luxury style.


Initally working on the tone of voice and website content for the Inn on the Square we have continued to work with Lake District Hotels on the following projects:

"Whether you’re packing walking boots, planning pure relaxation or fancy a bit of both...

you’ll find your perfect Lakes getaway at our family owned, 4 star countryside hotels."

"It has been a pleasure working with you Fi & Becs.


You have been super quick at producing some excellent copy. Would recommend you to anyone looking for someone to put a new, creative and inspirational outlook on their business marketing."


- Dani Hope, Marketing Director at Lake District Hotels

- Room Folder content

- Christmas Brochure copy

- Advertising headlines and content

- Website content

- Wedding Brochure copy

- Special Breaks brochure copy

- Marketing ideas

"Gobble, scoff, glug, nibble, sip or guzzle. No matter how you say it - food and drink are very important when you’re in the Lakes."

"Keswick's only four star hotel features modern Scandinavian design mixed with a love for all things Cumbrian – our family-owned Keswick hotel simply oozes comfortable indulgence (with optional adventures on the side)."

"Our bedrooms are perfect for luxury ZZZ’s – you can snooze, sleep, or simply laze to your heart’s content."


"From central locations in quaint Lake District towns to breath-taking views over spectacular lakes, every one of our seven family-run hotels has its own distinctive charm, unforgettable atmosphere and unique team offering wonderful hospitality."


"Magnificently situated on the shores of Lake Ullswater, the four star Inn on the Lake is renowned as one of the most stunning wedding venues in the North of England. Combining unrivalled views with beautifully manicured gardens, sweeping lawns and an interior that radiates understated elegance - you're guaranteed to fall in love with the Inn on the Lake."

"They say that ‘home is where you hang your hat’ – at the Inn on the Square your home is wherever you place your muddy walking boots, sandals, wooly hat or weekend suitcase."

"The Inn on the Square is perfect for romantic weekenders, fresh-air seeking walkers or people who simply love the Lake District."

"With beautifully exposed oak beams, high Lakeland stone walls, atmospheric hanging candle lights and a dramatic glass front extension - the Candleroom and adjacent Rambler’s Bar offer a unique, inspiring space for your evening reception."

"As one of the first hotels ever built in the stunning beauty of the Borrowdale valley, this hotel is the perfect location to enjoy elegant dining, fine country hospitality and traditional Cumbrian charm."

"Crackling fires after wintery walks...


Cosy bedrooms with amazing views...


Mouth-watering meals or afternoon tea..."


Whatever you love doing in the Lake District, you'll find your ideal countryside escape at one of our seven family owned hotels."


Fi & Becs | Copywriting | Work Examples: Lake District Hotels