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Fi & Becs Client: Matalan.

Here's the client:


Matalan is one of the UK's leading clothing and homeware retailers. With over 200 stores located across the United Kingdom, Matalan offer great quality products at up to half the high street price.

Enter Fi & Becs:


Originally working with the Matalan brand team on the launch of their 'Made for...' campaign, we've continued to work with the retailer on a variety of copywriting projects. Our work has included:


- Fashion brochures

- In-store POS

- Direct mail campaigns

- Campaign headlines

- Product descriptions

Fi & Becs freelance copywriting work

"Fi & Becs have taken the time to get to know our brand and it shows in the high quality work they produce for us.


Becs is efficient and flexible and is always enthusiastic when working on our projects. She really is a pleasure to work with!"

work example: copywriting

- Website content

- Press advertising

- Lookbooks

- Sportswear launch

- Reward card mailers

- Brand Marketing Team at Matalan

"Made for... lunch in the garden and crumbs on the grass, enjoying the warm British summer at last."

"Made for... splashing in pools and holiday play, building sandcastles on the beach all day."

"Made for... putting up tents and long bike rides, campfire sing-songs and sleeping outside."


"30 days of offers and in-store cheer to celebrate our 30th year."

"To celebrate turning 30 we're bringing you some one-off offers on our new collection, plus a few amazing prizes and clothing at real prices from the 80's! Whatever you're planning for the arrival of the warmer weather, our fantastic birthday treats will help get you ready for gardens, beaches or simply loving your lazy weekends."


"Winter Warmers.

Whether you're buying a gift or warming up your outfit, our stylish printed scarves, thick shawls and bold checked knits are ideal for those chilly winter months."

"Dress to impress.

Make an entrance into the season of sparkle with our festive and luxurious winter essentials for all the family. We've retouched the classic LBD, styled-up your cosy winter woollens and introduced Christmas gifting ideas to delight the pickiest of people."


"Train to your targets, build core strength and run further for longer in apparel that kick starts your own fitness goals."

"Souluxe merges affordability with fashion forward styles and fitness gear that comfortably supports your body during any activity. Whether you're training indoors, running outdoors or attending your evening yoga class - Souluxe fits neatly into your personal fitness goals."

"Fusing modern fitness fashion with everyday workout wear for the whole family."

see more examples of our work