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By Fi or Becs, Mar 1 2019 11:54AM

Happy Friday y'all! As a special Friday treat (hah - you lucky things!) here's video 3 from the Start&Grow Digital Marketing course: Using Social Media.



If you're always a bit daunted by the social stuff (wondering which you should use... what's the point in Instagram... what should you tweet on Twitter) then this is a handy quick introduction video.


Note! This was filmed 18 months ago (look - Becs was pregnant!) so some of the info and facts may have changed since then. For example... Google+ is actually shutting down by April this year (it was always a slightly unloved social media channel anyway), Tweets can be longer (hooray - you can now post 280 characters)... and Instagram is huge nowadays, obvs.


You can watch more videos like this on the free Start&Grow Platform: startandgrow.uk



By Fi or Becs, Feb 20 2019 10:19AM

Here is video number two from the Start&Grow Digital Marketing course: Getting People to Find You Online.



If you've ever wondered:


- How on earth businesses magically get their website to appear on the coveted first page of google.


- What the hell SEO is.


- How to make a 'keyword' list and what Google actually looks for on your website.


... then this video is worth a watch :)


P.S.


A note from Becs the copywriter... The world of SEO has moved away from purely keyword-focused content, towards more relevant wording written in a natural and genuine tone.... so make sure your copy isn't clunky and keyword obsessed!


You can watch more videos like this on the free Start&Grow Platform: startandgrow.uk




By Fi or Becs, Feb 15 2019 02:05PM

Hands up if: you run your own business.


Hands up if: you have ever changed the name (or branding) of your business because it has evolved and you want your brand to reflect what you do now.


Sound familiar? Oh yes indeed it does - our hands are firmly up!


One of the things we totally LOVE about running Fi & Becs is the fact that we can tweak, change and alter what we do... whenever we want (with no grumpy boss involved - boom!).


Over the years since we started our little business we have changed our name (anyone remember back in 2014 when we were called Fi & Becs Design & Marketing Partnership? ... blimey that was a bit of a mouthful), tweaked our logo, re-designed our website (multiple times) and altered what we offer to our clients.


So... with Becs returning from maternity leave we decided that 2019 was the perfect time to sort out our own shazzle and update our name, tweak our logo and launch a new website. Yay!


So... we're delighted to introduce our new name:



The observant among you will notice that we have dropped the 'Marketing' and changed our name to: 'Fi & Becs Design & Wording'. We realised that Becs was spending most of her time writing copy for clients (her favourite thing) instead of being a marketing consultant, so it made sense to swap 'marketing' for 'wording'.


Our freshly launched new website (which we are very excitable about) is packed full of lovely new content, examples of our latest work, helpful videos and shiny new photography plus it's mobile responsive too. Hurrah!



We are always banging on to our clients about keeping their websites and marketing materials current. So, if you fancy an update or a fresh new look just get in touch with us!


We hope you like the new website! Take a peek around and let us know your thoughts! :)




By Fi or Becs, Feb 12 2019 10:00AM

A little while ago Becs filmed some digital marketing videos for the e-learning platform Start&Grow (with snazzy graphics!).


We thought we would share the videos on our new website because they're super useful if you're starting a business... or if you already run one! (See if you can spot Becs' baby bump on here, she was 6 months pregnant at the time!)



This video is: Content is Everything (her personal fave) but you can also find the videos below on our About Us page.


- Using Storytelling

- Using Social Media

- Paying to Appear in Search Results

- Getting People to Find You Online

- Email Marketing


Launched as a national programme of business support, the Start&Grow Platform aims to simplify the process of starting and scaling a business.


The (FREE!) Platform is full of videos, courses, business templates and case studies about marketing, budgeting, financial forecasting, market research, taking on staff and funding support... so it's worth signing up for! Go to: www.startandgrow.uk



By Fi or Becs, Apr 6 2018 10:00AM

<Written by Fi>


I really enjoy creating my architecture inspired prints. They are very cathartic to create. Usually straight lines, alignment and simple structure. This pleases my very simple mind.


One of the local primary schools is having a new school build. So the lovely old Victorian school building will be gone. This makes me sad as I adore old buildings. So... I created a Copley Primary School (Halifax, West Yorkshire) illustration.


Now available as a print and download on our site.



By Fi or Becs, Feb 1 2018 11:00AM

We have NEWS… we've just welcomed a new small human into the world! Another little boy to join the ranks of male offspring in our family... 9 boys in a row so far...!


They're both doing amazingly well - Josh has settled perfectly into the Fi & Becs life (lots of selfies and getting snuggled whilst the adults sip tea) and we love him!


If our Fi & Becs website and socials are a little quieter than normal, it's due to the general noise levels that Becs makes being reduced. All will resume to normal around September time when Becs returns from maternity leave. HOORAY!



By Fi or Becs, Jan 15 2018 02:41PM

What better way to start the year... than with the launch of an exciting new video project!


In the middle of last year we started working with British youth charity Rathbone Training and social enterprise GetMyFirstJob on a number of projects focusing on apprenticeships.


After Becs' stint on BBC One's The Apprentice, it's been fascinating to find out more about the growing apprenticeship opportunities that exist in the UK and how brilliant they are!


Taking along a mini microphone, a clip-board and the wonderful camera skills of Ailsa Bee Photography, Becs hit the streets of Manchester city centre to ask the general public what they think about apprenticeships.


Take a look at the video!



Here's some more info from the press release!


"Ex-BBC ‘The Apprentice” contestant takes to the streets to ask people what they know about apprenticeships


There has always been a stigma attached to apprenticeships, but with advanced and degree apprenticeships in more industries than every before, that stigma is no longer true. Apprenticeships are for anyone in many industries. Rebecca Jeffery, a candidate from the BBC Apprentice Series in 2016, took to the streets of Manchester to ask people what they know about apprenticeships.


Together, GetMyFirstJob and Rathbone Training want to challenge the misconceptions attached to apprenticeships and with the help of Rebecca Jeffery have created a Vox-Pop video to see what people’s views and knowledge is up to date, with mixed results.


James Bridgman, Marketing Director at GetMyFirstJob said “It was great to work with Rebecca again to create a video that will help inform people about apprenticeships and promote some great opportunities with our partner Rathbone Training.”


What a fab project!



By Fi or Becs, Dec 18 2017 11:25AM

Corr blimey there's only a couple of days left at work before:


1. We finish for Christmas!


2. The craziness of festivities begin!


3. Becs finishes for maternity leave... did we mention that she's due to have baby number 2 in January?



Thank you all for such an amazing 2017. We genuinely appreciate all of our incredibly ace clients and love you all lots.


Fi & Becs xxx




By Fi or Becs, Nov 21 2017 05:52PM

You might remember that Becs was doing some filming for a project back in September... well we're excitable to announce the launch of the new Start&Grow platform!


More about the Start&Grow platform:


The Start&Grow platform a totally ace (FREE!) e-learning platform full of videos, courses, business plan templates, real-life examples, funding support info and live advice chat for wannabe start-ups and growing businesses.


Launched as a national programme of business support, the platform aims to simplify the process of starting and scaling a business.


If you're starting a business... or you already run one, it's definitely worth signing up to the platform! Plus Becs is presenting the course on Digital Marketing... so you can watch her and giggle at the snazzy graphics. Here's a quick snippet from one of the videos (the rest of the video plus the full Digital Marketing course is available to watch on the platform itself):



Here's what Start&Grow say about the Digital Marketing course presented by Becs:


In this course, we’re going to be looking at all of the different ways you can promote and grow your business online – whether that’s through your website, email campaigns, digital advertising through platforms, such as Google and Facebook. Or by using social media sites such as Instagram, Pinterest, LinkedIn and Twitter.


Finally, we’ll look at the ways you can measure your digital marketing activity, so that you can see if what you are doing works, and how you can make it more effective.

You will learn -


- Why digital marketing has to be part of your promotional plans

- The range of digital marketing options available to you, and how to use them

- How to plan a digital marketing strategy

- How to set goals and measure results

- The legal implications of using digital marketing


Take a look and sign up: go to the Start&Grow platform!


Nice stuff:


Becs also got some lovely feedback from Tin Can Digital, the production company who made the videos for Start&Grow:


"Becs is one of the most engaging and professional presenters we’ve had the chance to work with. Her style is energetic, bright and dynamic and she keeps audiences focused whatever the subject. Recording in studio with her was a pleasure and she maintained her energy levels throughout the day, making sure that the first take of the morning was delivered with the same infectious gusto as the last! We’re really looking forward to doing more with her!"


- Fiona Ryder, Creative Director at Tin Can Digital



By Fi or Becs, Oct 12 2017 03:52PM


<Written by Fi>


When I first started working as a freelance designer (instead of being an in-house product designer) I found that every working day of wasn't full of paid design jobs.


Rather than sit and 'twiddle my thumbs' (like my Dad used to tell me to do when I was a kid) I filled my time faffing around on my laptop. That was when my series of children's picture books called Once-Upon-a-Slime were born... and also when I started illustrating prints of local Halifax buildings and landmarks.


Above: Wainhouse Tower in Halifax
Above: Wainhouse Tower in Halifax

I only worked on a select few (mainly buildings that I can see from my house!) but found it cathartic to sit and illustrate such amazing old structures.


With a nudge from a few lovely friends and clients I have finally I managed to get my prints finished and uploaded onto our website!



Above: Savile Park Water Fountain, Halifax
Above: Savile Park Water Fountain, Halifax

Alongside my Savile Park illustrations I have also been asked to create bespoke line drawings of buildings for websites and personalised presents... which were so lovely to do!



The amazing Mike from Print Bureau is also printing a collection of them for me, ready for Christmas presents.


Even if no one ever buys one - they make me happy! I guess to me it's like sitting and knitting / reading a book in the evening (yup, I'm that rock n' roll).




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