Crafting captivating cake-based copy for Apprentice winner Alana!
By Fi or Becs, May 16 2017 06:00AM
If you watched The Apprentice last year, you may remember that Becs was as useful as a chocolate teapot on the programme... (mmm chocolate, mmmm tea).
We are the first people to admit that Becs was NOT in her element in the cut-throat, hard-nosed environment of The Apprentice... however, she was lucky enough to meet some genuinely lovely people whilst filming in Lord Sugar's boardroom, one of whom actually WON the show!
So... Becs was VERY excited when back in January Alana (the winner!) asked her to write the wording for her new website launching Ridiculously Rich by Alana (a 50-50 partnership with Lord Sugar himself).
Armed with cake (copious product testing was required during the writing of this copy) and tea (obvs) Becs set to work crafting some cake-related copy to bring Alana's devourable cakes, awesome business and lovely personality to life.
This copy was SO MUCH FUN to write.
Alana wanted her wording to be cute, young, fun and distinctive... music to our ears. One of Becs' favourite moments was an afternoon WhatsApp chat with Alana which went:
Becs: "Do you like the words 'our sticky toffee flapjack is an oaterly indulgent treat...' It made me smirk... But I wasn't sure if it was too random?"
Alana: "Oaterly indulgent is the best thing I have heard all day."
Hehehe. It only got better from there.
Here's some of the website copy:
"Brownie lover - you have met your match. Our Crème Brûlée Brownies begin with a gooey chocolate brownie base, get smothered in a vanilla and white chocolate topping and are finished with a sprinkle of homemade butterscotch. Utterly unique and marvellously melty."
"No description can adequately explain the ludicrously awesome taste of our Belgian Chocolate Rocky Road slices. Imagine a mouth-watering combination of crunchy biscuit complementing sweet, gooey GIANT marshmallows and decadent Belgian chocolate."
"Our cake subscriptions are perfect for people committed to trying amazing cake. Whether you're a flapjack fanatic, a caramel connoisseur or you're devoted to devouring brownies - there is something for everyone."
Here are some of our favourite headlines on the website:
Let's just take a moment to drool over how amazing Alana's cakes are:
Here are some nice words from Alana!
"I didn’t realise the power of wording until Becs at Fi & Becs helped me with my website. The wonderful thing is that she totally got my personality but pushed it to the max to get the most out of all the website pages. She made it fun and personal (exactly as I asked) I couldn’t be more happy - thank you Apprentice buddy!”
So, if you LOVE cake and you want to try the most utterly delicious cake-based treats (you can even sign up to a monthly subscription!) get on over to Alana's website and order yourself some moreish morsels of amazingness!
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