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By Fi or Becs, Mar 1 2019 11:54AM

Happy Friday y'all! As a special Friday treat (hah - you lucky things!) here's video 3 from the Start&Grow Digital Marketing course: Using Social Media.



If you're always a bit daunted by the social stuff (wondering which you should use... what's the point in Instagram... what should you tweet on Twitter) then this is a handy quick introduction video.


Note! This was filmed 18 months ago (look - Becs was pregnant!) so some of the info and facts may have changed since then. For example... Google+ is actually shutting down by April this year (it was always a slightly unloved social media channel anyway), Tweets can be longer (hooray - you can now post 280 characters)... and Instagram is huge nowadays, obvs.


You can watch more videos like this on the free Start&Grow Platform: startandgrow.uk



By Fi or Becs, Feb 20 2019 10:19AM

Here is video number two from the Start&Grow Digital Marketing course: Getting People to Find You Online.



If you've ever wondered:


- How on earth businesses magically get their website to appear on the coveted first page of google.


- What the hell SEO is.


- How to make a 'keyword' list and what Google actually looks for on your website.


... then this video is worth a watch :)


P.S.


A note from Becs the copywriter... The world of SEO has moved away from purely keyword-focused content, towards more relevant wording written in a natural and genuine tone.... so make sure your copy isn't clunky and keyword obsessed!


You can watch more videos like this on the free Start&Grow Platform: startandgrow.uk




By Fi or Becs, Feb 15 2019 02:05PM

Hands up if: you run your own business.


Hands up if: you have ever changed the name (or branding) of your business because it has evolved and you want your brand to reflect what you do now.


Sound familiar? Oh yes indeed it does - our hands are firmly up!


One of the things we totally LOVE about running Fi & Becs is the fact that we can tweak, change and alter what we do... whenever we want (with no grumpy boss involved - boom!).


Over the years since we started our little business we have changed our name (anyone remember back in 2014 when we were called Fi & Becs Design & Marketing Partnership? ... blimey that was a bit of a mouthful), tweaked our logo, re-designed our website (multiple times) and altered what we offer to our clients.


So... with Becs returning from maternity leave we decided that 2019 was the perfect time to sort out our own shazzle and update our name, tweak our logo and launch a new website. Yay!


So... we're delighted to introduce our new name:



The observant among you will notice that we have dropped the 'Marketing' and changed our name to: 'Fi & Becs Design & Wording'. We realised that Becs was spending most of her time writing copy for clients (her favourite thing) instead of being a marketing consultant, so it made sense to swap 'marketing' for 'wording'.


Our freshly launched new website (which we are very excitable about) is packed full of lovely new content, examples of our latest work, helpful videos and shiny new photography plus it's mobile responsive too. Hurrah!



We are always banging on to our clients about keeping their websites and marketing materials current. So, if you fancy an update or a fresh new look just get in touch with us!


We hope you like the new website! Take a peek around and let us know your thoughts! :)




By Fi or Becs, Feb 12 2019 10:00AM

A little while ago Becs filmed some digital marketing videos for the e-learning platform Start&Grow (with snazzy graphics!).


We thought we would share the videos on our new website because they're super useful if you're starting a business... or if you already run one! (See if you can spot Becs' baby bump on here, she was 6 months pregnant at the time!)



This video is: Content is Everything (her personal fave) but you can also find the videos below on our About Us page.


- Using Storytelling

- Using Social Media

- Paying to Appear in Search Results

- Getting People to Find You Online

- Email Marketing


Launched as a national programme of business support, the Start&Grow Platform aims to simplify the process of starting and scaling a business.


The (FREE!) Platform is full of videos, courses, business templates and case studies about marketing, budgeting, financial forecasting, market research, taking on staff and funding support... so it's worth signing up for! Go to: www.startandgrow.uk



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