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Wonderful wording that really works.

Becs is the word nerd in our little business. She is known for writing copy that is filled with personality (where appropriate!) and she loves giving your business clear and captivating wording that speaks to your ideal customer.


With over 10 years' experience as a copywriter, Becs has written wording for numerous independent businesses as well as big brands such as Matalan and Cotton Traders.


We often work with clients who are struggling to write about their business or need help describing their products or services. Handily, Becs is great at creating excellent wording from nowhere.

Becs is a word chameleon. She can adopt any tone of voice and create great content.

Whether you're a big brand or a small independent business, Becs will quickly pick up (or help you create!) a tone of voice for your brand. She often tells clients to simply 'put their brain on a page' then she will do the rest.


Becs believes in the magical power of words. It's her favourite thing to help a business find the right voice to match its branding. If you want your copy to be catchy, clickable or creative Becs will weave the personality of your brand into every single sentence. The copywriting Becs can help you with includes:

Website content | Brand copy | Advert headlines | Product descriptions | Brand taglines


Email campaigns | Packaging | Tone of voice development | Brochure wording


Point of sale headlines | Micro copy | Internal communications campaigns

Comfortable working within brand guidelines (if you have them!) we pride ourselves on being super adaptable and easy to work with. Becs will research your industry, collaborate with your Marketing or HR teams and get to know your products to make sure that she gets your words and tone absolutely perfect.


Please note! Becs is currently working full-time as the Director of Strategy at Cumbrian e-commerce business 7 North so she is not taking on any new clients or projects. Check out her Instagram for loads of pics :)

Becs Jeffery | Freelance Copywriter | Fi and Becs Design and Wording | Altrincham | North West England

Becs is our detail-obsessed word wizard. Originally working in HR before starting her career in marketing, she loves writing copy that perfectly matches the brand and tone of voice of a business.


Over the years Becs has written copy for numerous independent businesses as well as big brands such as Matalan and Cotton Traders. She has loads of experience developing brand copy, advertising campaigns, website content, product decriptions, internal communications pieces and social media campaigns.


Becs has also worked as a lecturer at the University of Liverpool Management School lecturing on corporate communications, brand storytelling copywriting, content creation and marketing trends.


A bit more about Becs (our copywriter):
Some of Becs' copywriting clients:
Nice words from our clients (hurrah):

"It's been fantastic to work with Fi & Becs on what was a significant copywriting challenge. Becs' professional, thorough and honest approach to the job was so refreshing and she went above and beyond to get the work done effectively and always with a smile."

Jane Astle, Head of Marketing at Your Housing Group

Some examples of Becs' copywriting work:

"Becs' enthusiasm is contagious, her passion is palpable and her writing is full of life.


She's remarkably thorough, thinks of everything (even the things you never knew you needed) and meets even the most impossible of deadlines with flexibility, efficiency and warmth."

Ffion McKeown, Senior Creative Copywriter and Manager at Cotton Traders

"Thank goodness for Becs. When I first spoke to her about my website copy I was in a bad place with regards to my business and I hadn't even launched!


Becs took me under her accomplished and talented wing and absolutely nailed the brief...first time! This is because she's passionate about her job and asks the right questions, spending a lot of time not only getting to know your brand voice but the person/people behind it.


I trust her implicitely and refuse to use anyone else to write my content. I can't wait to book her for more work not only because she's brilliant (I think I mentioned that already!) but because she actually cares about your brand and this winning combination provides the best content."

Philippa Mackenzie, Founder of Neo & Nessa

"Becs has taken the time to get to know our brand and it shows in the high quality work she produces for us.


Becs is efficient and flexible and is always enthusiastic when working on our projects. She really is a pleasure to work with!"

Brand Marketing Team, Matalan

"You have been super quick at producing some excellent copy. Would recommend you to anyone looking for someone to put a new, creative and inspirational outlook on their business marketing."

Dani Hope, Marketing Director at Lake District Hotels

"I didn’t realise the power of wording until Fi & Becs helped me with my website copy.


The wonderful thing is that Becs totally got my personality but pushed it to the max to get the most out of all the website pages. She made it fun and personal (exactly as I asked) I couldn’t be more happy - thank you Apprentice buddy!"

Alana Spencer, winner of The Apprentice and owner of Ridiculously Rich by Alana

"I have worked with Becs on a number of business projects that span strategic development and operational delivery. She offers a fresh and focused view of the ever-changing marketplace and her extensive experience in the development of marketing and communications strategy is enhanced by her ability to understand organisation behaviour and culture.


Her creative and customer focused approach delivers innovative and relevant solutions to business problems. I have no hesitation in recommending Becs!"

Paul Matthews, Director of Skills at University of Liverpool Management School

"We've worked with some incredible businesses, none of which compare to Fi & Becs. Not only are they ridiculously efficient, have brilliant minds and a way with words that I envy."

Hayley Fahy, Owner of The Organic Juicery

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