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Creative and commercially excellent product design.

Fi is the product design guru within Fi & Becs. From children's accessories to hats, repeat print fabric designs to dog toys - Fi is creative, quick, inventive and she can essentially read clients' minds.


With over 20 years experience as a product designer, Fi quickly understands what you need to do... and how to get it done.


She's useful all the way through a project from early stage trend research to concept design, development, manufacturing specifications and product manufacture.

We can help make your ideas come alive (not in a freaky horror film type of way).

If you have a new product that you want to bring to life, Fi can help. She specialises in 'soft good' product design, this includes products that are made out of fabrics (rather than metals or plastics). We know from experience that the term 'product design' can seem quite vague (and can mean lots of different things!) so, the type of design Fi can help you with is:

Computer illustrations of your basic sketches | Bespoke printed fabric designs and print-ready artwork

Technical specifications of your product to send to the factory | Colour combinations of your design

Packaging and swing tag artwork

We love it when we work with a client on their product and we finally get to see their idea launched in the shops. It makes us feel like proud step-parents!

Fi Woodhead | Graphic and Product Designer | Fi and Becs Design and Wording | Halifax | North West England

Fi has over 20 years' experience as a product designer. She has developed collections of products and soft goods for well-known brands such as Samsonite Nursery and Mamas & Papas.

Fi graduated with a degree in Design for Industry before starting a career in product design during which she designed luggage and soft goods for numerous well-known brands and retailer made-to-order brands including TK Maxx and House of Fraser.

Some of the brands that Fi has worked for in her career as a designer include Mamas & Papas, Samsonite Nursery, Mothercare, Koo-di, Adventure Belt and Purflo.

A bit more about Fi (our product designer):

Some of Fi's product design clients:

Knuma nursery logo
McCann Pet group logo
Adventure belt logo
Lapbaby logo
Samsonite nursery logo
Pierre Cardin logo

Nice words from our clients (huzzah):

"I am so proud of what Fi & Becs have created for us.

Brand name, designs, words - they did it all and it was back to us within days of our first meeting - and it was spot on. It wasn't just about designs though. Fi's common sense, attention to detail, creative thinking and can-do attitude make her one of the best people I have ever worked with."

Barbara Harbinson, Chief Executive of Halifax Opportunites Trust

Some examples of Fi's product design work:

Zoe James, Owner of Hello Halfpenny

"I cannot recommend Fi & Becs highly enough.

They have captured exactly what my business is about and it has been really minimal effort from me, leaving me loads of time to create! Fi captured what I wanted in the first design for my logo and I was instantly delighted with it!"

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