By Fi or Becs, Mar 18 2016 02:54PM
It's always exciting to see our copywriting work live on a client website, so spotting our wording on the Matalan kidswear pages totally makes our day!
Writing fashion copy is always fun, but we particularly love letting our brains loose on the boys/girls fashion pages. As Mums to three small (pesky and grimy) boys, we enjoy writing wording that matches real family life and makes people smile.
Here's some of our favourite lines that are live on the Matalan website at the moment:
"Kit him out in the latest trends with super cool tops, roll-up jeans and hardwearing outfits - perfect for dirty knees and growing boys."
"From sweet toddlers to teen babes, our girl’s collection is perfect for schoolyard style, springtime parties and dress-up Disney princess afternoons."
The Matalan spring/summer fashion and homeware is really lovely this year - definitely worth a peek!