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By Fi or Becs, Mar 22 2019 11:10AM

Videy videy videoooo time! In this video by Start&Grow Becs is chattering about paid advertising... the online kind.


If Google adverts confuse you and you're always suspicious of sinking money into online paid advertising then this video can give you a quick overview. How handy!



Please note! This was filmed a little while ago so 'Google Adwords' is now known as 'GoogleAds'.


The (FREE!) Start&Grow platform is full of videos, courses, business templates and case studies about marketing, budgeting, financial forecasting, market research, taking on staff and funding support... so it's worth signing up for! Go to: startandgrow.uk




By Fi or Becs, Mar 1 2019 11:54AM

Happy Friday y'all! As a special Friday treat (hah - you lucky things!) here's video 3 from the Start&Grow Digital Marketing course: Using Social Media.



If you're always a bit daunted by the social stuff (wondering which you should use... what's the point in Instagram... what should you tweet on Twitter) then this is a handy quick introduction video.


Note! This was filmed 18 months ago (look - Becs was pregnant!) so some of the info and facts may have changed since then. For example... Google+ is actually shutting down by April this year (it was always a slightly unloved social media channel anyway), Tweets can be longer (hooray - you can now post 280 characters)... and Instagram is huge nowadays, obvs.


You can watch more videos like this on the free Start&Grow Platform: startandgrow.uk



By Fi or Becs, Feb 20 2019 10:19AM

Here is video number two from the Start&Grow Digital Marketing course: Getting People to Find You Online.



If you've ever wondered:


- How on earth businesses magically get their website to appear on the coveted first page of google.


- What the hell SEO is.


- How to make a 'keyword' list and what Google actually looks for on your website.


... then this video is worth a watch :)


P.S.


A note from Becs the copywriter... The world of SEO has moved away from purely keyword-focused content, towards more relevant wording written in a natural and genuine tone.... so make sure your copy isn't clunky and keyword obsessed!


You can watch more videos like this on the free Start&Grow Platform: startandgrow.uk




By Fi or Becs, Feb 12 2019 10:00AM

A little while ago Becs filmed some digital marketing videos for the e-learning platform Start&Grow (with snazzy graphics!).


We thought we would share the videos on our new website because they're super useful if you're starting a business... or if you already run one! (See if you can spot Becs' baby bump on here, she was 6 months pregnant at the time!)



This video is: Content is Everything (her personal fave) but you can also find the videos below on our About Us page.


- Using Storytelling

- Using Social Media

- Paying to Appear in Search Results

- Getting People to Find You Online

- Email Marketing


Launched as a national programme of business support, the Start&Grow Platform aims to simplify the process of starting and scaling a business.


The (FREE!) Platform is full of videos, courses, business templates and case studies about marketing, budgeting, financial forecasting, market research, taking on staff and funding support... so it's worth signing up for! Go to: www.startandgrow.uk



By Fi or Becs, Jan 15 2018 02:41PM

What better way to start the year... than with the launch of an exciting new video project!


In the middle of last year we started working with British youth charity Rathbone Training and social enterprise GetMyFirstJob on a number of projects focusing on apprenticeships.


After Becs' stint on BBC One's The Apprentice, it's been fascinating to find out more about the growing apprenticeship opportunities that exist in the UK and how brilliant they are!


Taking along a mini microphone, a clip-board and the wonderful camera skills of Ailsa Bee Photography, Becs hit the streets of Manchester city centre to ask the general public what they think about apprenticeships.


Take a look at the video!



Here's some more info from the press release!


"Ex-BBC ‘The Apprentice” contestant takes to the streets to ask people what they know about apprenticeships


There has always been a stigma attached to apprenticeships, but with advanced and degree apprenticeships in more industries than every before, that stigma is no longer true. Apprenticeships are for anyone in many industries. Rebecca Jeffery, a candidate from the BBC Apprentice Series in 2016, took to the streets of Manchester to ask people what they know about apprenticeships.


Together, GetMyFirstJob and Rathbone Training want to challenge the misconceptions attached to apprenticeships and with the help of Rebecca Jeffery have created a Vox-Pop video to see what people’s views and knowledge is up to date, with mixed results.


James Bridgman, Marketing Director at GetMyFirstJob said “It was great to work with Rebecca again to create a video that will help inform people about apprenticeships and promote some great opportunities with our partner Rathbone Training.”


What a fab project!



By Fi or Becs, Nov 21 2017 05:52PM

You might remember that Becs was doing some filming for a project back in September... well we're excitable to announce the launch of the new Start&Grow platform!


More about the Start&Grow platform:


The Start&Grow platform a totally ace (FREE!) e-learning platform full of videos, courses, business plan templates, real-life examples, funding support info and live advice chat for wannabe start-ups and growing businesses.


Launched as a national programme of business support, the platform aims to simplify the process of starting and scaling a business.


If you're starting a business... or you already run one, it's definitely worth signing up to the platform! Plus Becs is presenting the course on Digital Marketing... so you can watch her and giggle at the snazzy graphics. Here's a quick snippet from one of the videos (the rest of the video plus the full Digital Marketing course is available to watch on the platform itself):



Here's what Start&Grow say about the Digital Marketing course presented by Becs:


In this course, we’re going to be looking at all of the different ways you can promote and grow your business online – whether that’s through your website, email campaigns, digital advertising through platforms, such as Google and Facebook. Or by using social media sites such as Instagram, Pinterest, LinkedIn and Twitter.


Finally, we’ll look at the ways you can measure your digital marketing activity, so that you can see if what you are doing works, and how you can make it more effective.

You will learn -


- Why digital marketing has to be part of your promotional plans

- The range of digital marketing options available to you, and how to use them

- How to plan a digital marketing strategy

- How to set goals and measure results

- The legal implications of using digital marketing


Take a look and sign up: go to the Start&Grow platform!


Nice stuff:


Becs also got some lovely feedback from Tin Can Digital, the production company who made the videos for Start&Grow:


"Becs is one of the most engaging and professional presenters we’ve had the chance to work with. Her style is energetic, bright and dynamic and she keeps audiences focused whatever the subject. Recording in studio with her was a pleasure and she maintained her energy levels throughout the day, making sure that the first take of the morning was delivered with the same infectious gusto as the last! We’re really looking forward to doing more with her!"


- Fiona Ryder, Creative Director at Tin Can Digital



By Fi or Becs, Sep 15 2017 08:27AM

Ooooh what an exciting Friday... it's time to launch our brand new Fi & Becs video! If you've ever wondered what on earth we actually do... or whether Becs is really 'like a bouncing puppy' (as she described herself on The Apprentice last year) then have a watch...


We realised that it had been over 18 months since we filmed our last client testimonials so we decided to do a shiny new video... and jump in front of the camera ourselves more this time!


Hoooray - we have such wonderful clients!


A MASSIVE thank you to Zoe from Hello Halfpenny and Jem from Bodyb Wellness for letting us invade their working days (and Zoe's super cool jewellery making studio in Halifax!) with cameras and lighting.


It was a brilliantly hectic day running around Manchester, Cheshire and Halifax with the talented chaps from Into Productions (huge credit to them too for turning our inane chatter into something so great!) but it was so much fun to film!


Let us know what you think!



By Fi or Becs, Aug 6 2017 08:59PM

Ah the summer holidays - an ideal time for playing, pottering around and having adventures.


Like many other parents this month, we're spending lots of time with our small humans trying to fill rainy days (well it is the North England), provide non-mind-numbing entertainment and generally make our children exhausted for bed time. So... when our lovely client More-2-Explore asked Becs to try out their award-winning Adventure Belt with her four year old Ollie she was delighted to have a useful yet child-friendly task.


We've wanted to try one of the super-clever Adventure Belts ever since we worked on the branding, illustration and packaging design - it's like the next generation of kiddie reigns!


Designed to give parents hands-free peace of mind (it attaches around your own waist) the Adventure Belt is great for keeping children safe when you're out and about. It's also got a super-cute pouch for kids to pop their bits and pieces whilst out on adventures... obviously highly important when you are four years old and you have important dinosaurs to carry around.


Armed with the Adventure Belt and an iphone Becs and Ollie braved the dodgey weather this week to head down to Anderton Boat Lift and make a video of their Adventure Belt exploits. They managed to cleverly avoid the nettles, have a picnic whilst the rain stopped and Ollie used his pocket money (kept safely in the Adventure Belt of course) to buy some cinoculars (binoculars).


Watch the video:


We'd definitely recommend the Adventure Belt! It was really fun to use and Ollie now wants to wear the belt all the time so he can take important stuff on days out.


You can find out more on their website: www.more-2-explore.com



By Fi or Becs, Apr 26 2017 07:59PM

Okay lovely people of the internet, we need your help! Usually in Fi & Becs land we agree on things. Our sister-based-mind-reading-powers allow us to think in unison and we exist in world of merry agreement... however WE HAVE FOUND SOMETHING WE DO NOT AGREE ON.


The item causing all the trouble is the first video in a short series we are launching called One Minute Videos. Basically, we're doing a video for each service we offer (branding, copywriting, graphic design... you get the jist) where Fi talks for 30 seconds... then Becs talks for 30 seconds.


We have recorded our first video about branding and now we can't decide whether to have the video WITH or WITHOUT music! Bah!


Fi prefers our One Minute Video on Branding with NO MUSIC...


Becs prefers our One Minute Video on Branding WITH MUSIC



Place your votes now!


Tell us which version you like better and we'll (probably) delete the rejected video from our Fi & Becs YouTube channel!


You can tell us by:


Adding your thoughts at the bottom of this page.


Commenting on the post on our Facebook page.


Tweeting Fi


Tweeting Becs


Or you can email us on [email protected]


Thank you to the awesome Lewis Robinson for letting us borrow his music for the video! Just to point out, Fi does actually love Lewis' music, she just isn't sure about having any on the videos at all!



By Fi or Becs, Feb 16 2017 10:00AM

The lovely Nottingham University (where Becs went to uni!) asked her to put together a video about how to get into marketing with an arts degree... so here it is!



Here is the transcript for the video... in case you prefer to read it!


Tip one: Consistently create content


One of the best things you can do whilst you're at university is to show that you can consistently create content. Content could be a blog that you've written for the last two years about how you love walking, it could be an Instagram account, it could be Twitter or Snapchat... it could even be YouTube videos. If you can show that you have original thoughts, you have ideas and you are creative (whether that's with photography, video or writing) that will actually really appeal to an employer because it shows that you can stick at something.


Tip two: Get business experience


If you want to work in marketing you don't actually have to go straight into working in marketing when you graduate, it's more important that you get business experience. My first role was actually in an HR department where I looked after internal recruitment for a B2B telecoms company. A lot of my role was writing job descriptions, writing adverts, looking after the employer brand and working out how that was attracting candidates. There is a real crossover between HR teams and marketing teams when you think about things like internal communications. So... don't just think about marketing, think about how you can get business experience and how you can USE that business experience to get you to your end goal... which is working in marketing (obviously).


Tip three: Use your interests to build a portfolio of work


If you're part of a society at university, think about how you can USE that society to give you examples to go into a portfolio of work. Whether you're part of a sports society or the radio station, think about how you could design their posters to go into your graphic design portfolio. You could run their social media accounts to show how you can build a following or to promote a particular event. Or maybe even think about their photography or how you could put together some videos to give an example on YouTube of what your society does. All of those things show employers that you have practical skills that you would be able to use if you had a role in marketing... and I imagine your society would be quite pleased about it as well!


Tip four: You can still apply to graduate schemes after a couple of years


If you really want to get on to a graduate scheme to do marketing, remember that you don't actually have to apply to schemes the second that you graduate. You can actually apply to them after a couple of years once you have some experience under your belt. That's exactly what I did, I worked for 18 months and then I applied to the graduate scheme at The Co-operative Group. It means that while you're working you're getting business experience, you're learning email etiquette, you're learning about how businesses work and it gives you a better chance of actually getting a graduate scheme that you really want... because you've got experience but also because you have a better idea of what career path you want to do.



Tip five: Show loads of enthusiasm


Show loads and loads of enthusiasm. Whether you're going for a job interview, you're writing a cover letter or you're at an assessment centre, show that you have ideas, show your creativity, show that you're enthusiastic, show that you're inventive - all of those things are brilliant in marketing teams. Have ideas and just try it as you never know what's going to work and you never know what could become the next brilliant campaign.



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