Wonderful wording and captivating content that really works.

Becs is the word nerd and content strategist in our little business.

Becs is ridiculously passionate about analysing customer behaviour and creating sales-inducing content that tells stories and captures customers.

With over 15 years' experience as a copywriter and content consultant, Becs has written wording and delivered strategic content projects for numerous independent businesses as well as big brands such as Matalan and Cotton Traders.

At Fi & Becs we often work with clients who are struggling to write about their business or need help making their products look and sound amazing. Handily, Becs is great at creating excellent wording from nowhere and working with photographers to produce perfectly executed product imagery.

Becs is a word chameleon. She can adopt any tone of voice and create great content.

Whether you're a big brand or a small independent business, Becs will quickly pick up (or help you create!) a tone of voice for your brand. She often tells clients to simply 'put their brain on a page' then she will do the rest.

Becs believes in the magical power of words. It's her favourite thing to help a business find the right voice to match its branding. If you want your copy to be catchy, clickable or creative Becs will weave the personality of your brand into every single sentence. Over the years she has worked with multiple independent and well-known fashion brands and e-commerce businesses.

Since 2020 Becs has specialised in creating and strategically managing product and brand content on the Amazon marketplace. In her current role as Director of Strategy and Content for e-commerce Amazon FBA business 7 North, she has gained a wealth of strategic insight into the unique nature of the Amazon marketplace and how to create highly successful Amazon product listings.

Amazon content projects Becs can help you with:

Amazon product listings optimisation | Search optimised and customer focused product titles and bullet points

Amazon-customer focused imagery | Engaging and strategically built A+ Content

Amazon brand store optimisation | Listing and browse node optimisation

Copy, brand and content projects Becs can help you with:

Website content | Product descriptions | Packaging | Headlines | Micro copy

Brand taglines | Brand tone of voice guidelines | Internal communications campaigns

We're comfortable working within brand guidelines (if you have them!) and we pride ourselves on being super adaptable and easy to work with. Becs will always research your industry and can collaborate with Marketing or HR teams to make sure that she gets your words and content absolutely perfect.

Please note! Becs is currently working full-time as the Director of Strategy at Cumbrian e-commerce business 7 North so she is not taking on any new clients or projects.

Some of Becs' copywriting work:

Nice words from our clients (yay):

"Becs' enthusiasm is contagious, her passion is palpable and her writing is full of life. She's remarkably thorough, thinks of everything (even the things you never knew you needed) and meets even the most impossible of deadlines with flexibility, efficiency and warmth."

- Cotton Traders -

"Becs has taken the time to get to know our brand and it shows in the high quality work she produces for us. Becs is efficient and flexible and is always enthusiastic when working on our projects. She really is a pleasure to work with!"

- Matalan -

Nice words from our clients (yay):

"Thank goodness for Becs. When I first spoke to her about my website copy I was in a bad place with regards to my business and I hadn't even launched! Becs took me under her accomplished and talented wing and absolutely nailed the brief...first time! This is because she's passionate about her job and asks the right questions, spending a lot of time not only getting to know your brand voice but the person/people behind it. I trust her implicitely and refuse to use anyone else to write my content. I can't wait to book her for more work not only because she's brilliant (I think I mentioned that already!) but because she actually cares about your brand and this winning combination provides the best content."

- Neo & Nessa Bags -

"Becs has been super quick at producing some excellent copy. Would recommend her to anyone looking for someone to put a new, creative and inspirational outlook on their business marketing."

- Lake District Hotels -

"I didn’t realise the power of wording until Becs helped me with my website copy. The wonderful thing is that Becs totally got my personality but pushed it to the max to get the most out of all the website pages. She made it fun and personal (exactly as I asked) I couldn’t be more happy - thank you!"

- Ridiculously Rich by Alana -

"I have worked with Becs on a number of business projects that span strategic development and operational delivery. She offers a fresh and focused view of the ever-changing marketplace and her extensive experience in the development of marketing and communications strategy is enhanced by her ability to understand organisation behaviour and culture. Her creative and customer focused approach delivers innovative and relevant solutions to business problems. I have no hesitation in recommending Becs!"

- University of Liverpool -

"It's been fantastic to work with Fi & Becs on what was a significant copywriting challenge. Becs' professional, thorough and honest approach to the job was so refreshing and she went above and beyond to get the work done effectively and always with a smile."

- Your Housing Group -