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Creative and commercially excellent product design.

Fi is the product designer in our little business.


With over 25 years' experience as a product designer specialising in 'soft goods', Fi quickly understands what you need to do... and how to get it done.

Some of the brands that Fi has worked with in her product design career include Mamas & Papas, Samsonite Nursery, Mothercare, Gelert, Koo-di and McCann Pet Group.


From children's accessories to hats, bags, repeat print fabric designs to dog toys - Fi is creative, quick, inventive and she can essentially read clients' minds.

Fi can help make your product ideas come alive (not in a freaky horror film type of way).

If you have a new product that you want to bring to life and launch into the market, Fi can help. With over 25 years' experience as a product designer, she has developed collections of products and soft goods for well-known brands such as Samsonite Nursery and Mamas & Papas.

Fi has spent years working with start-ups, independent businesses and big corporate brands. She is highly experienced in all stages of product design from trend research to concept design, development, manufacturing specifications and product manufacture.

At Fi & Becs, we know that the term 'product design' can seem quite vague (and can mean lots of different things!), Fi specialises in 'soft good' product design, this includes products that are made out of fabrics rather than metals or plastics.


Type of product design Fi can help you with:

Computer illustrations of your basic sketches | Bespoke printed fabric designs and print-ready artwork


Technical specifications of your product to send to the factory | Colour combinations of your design


Packaging and swing tag artwork

We love it when we work with a client on their product and we finally get to see their idea launched in the shops. It makes us feel like proud step-parents!

Some of Fi's product design work:

Nice words from our clients (yay):

“An accomplished dynamic duo - the Ant & Dec of the copywriting and brand design world! From start to finish Fi turned a rather daunting process (for me) into a really pleasurable, non-stressful experience. They spent time getting to know me as well as the brand, and they smashed their deadlines, they truly went above and beyond the project task. Not only will I shout from the rooftops about how utterly brilliant this talented team are, but I refuse to use any other product design or copywriting company for my future projects.”

Neo & Nessa Bags -

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